Gimaguas

Oct 2025

Gimaguas showcases its FW25 collection, 'Room for One,' through a series of intimate editorial portraits captured by photographer Liv Liberg. The campaign explores domestic environments, utilizing soft ambient lighting and sharp flash techniques to highlight the textures of the apparel, ranging from structured leather pieces to layered knits. Art direction by Blanca Orbaneja frames model Mia Armstrong within staged, minimalist domestic scenes featuring purposeful props like ceramic figurines and textile wall hangings. The project features fashion styling by Bianca Raggi, set design by Emma Roach, and hair styling by Alex Brownsell, with production support from Laura Soto. The visual identity of the campaign is established through a consistent monochrome palette, emphasizing clean lines and minimalist composition.

Editorial, Horizontal, Monochrome

Designer Fashion

Advertising Campaign