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Gimaguas: Gimaguas FW25 'Room for One'

Date

Oct 2025

Description

Gimaguas showcases its FW25 collection through the 'Room for One' project, an editorial fashion campaign captured by photographer Liv Liberg. The series explores an intimate domestic atmosphere, utilizing a mix of monochrome aesthetics, flash photography, and soft light to highlight the collection's textural details. Art directed by Blanca Orbaneja, the project features model Mia Armstrong in a variety of settings, ranging from quilted furniture to weathered floorboards. Fashion styling by Bianca Raggi defines the wardrobe, while set design by Emma Roach contributes to the minimalist, curated environment. Hair styling for the shoot was provided by Alex Brownsell, with production led by Laura Soto.

Style

Editorial, Horizontal, Monochrome

Color
Jet Black
Context

Advertising Campaign

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