Gimaguas

Sep 2026

The Gimaguas Pre-Fall 2026 campaign captures the collection's latest silhouettes through a series of studio portraits. Photographed by George Eyres, the campaign utilizes a neutral, off-white backdrop to maintain a clean and minimalist aesthetic throughout the imagery. Fashion editor and stylist Bianca Raggi directs the styling, which leans into experimental layering and varied textures, from shearling-collared jackets to fluid, asymmetrical dresses. The campaign features talent Sophia Stel, who is captured in dynamic poses that highlight the movement of the garments under soft lighting. Production for the shoot was managed by Laura Soto. The editorial work emphasizes a play between structured tailoring and playful accessory choices, such as ruched headbands and bold hardware details.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

White Seamless

Advertising Campaign