Fenty Beauty
Fenty Beauty's high-gloss campaigns, inclusive portraits, and vibrant cosmetics imagery
Featured Fenty Beauty projects
This week's top Fenty Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Fenty Beauty · Fenty Skin Big Dripp'r Body Wash
Fenty Beauty showcases its Big Dripp'r Body Wash in this skincare campaign, captured by photographer Zoe Kovacs. The imagery centers on tactile textures, featuring model Maxie amidst high-speed water splashes and dense, foaming lather. Employing a clean, minimalist aesthetic, the series utilizes precise beauty light to emphasize the product's packaging and the glossy, water-drenched skin of the model. The campaign maintains a consistent visual focus on hydration and fluid dynamics, creating a high-energy, commercial look across both portrait and action-oriented compositions.
Project Fenty Beauty · Fenty Skin Dew N Plump
Fenty Beauty presents the campaign for Fenty Skin Dew N Plump, a project centered on high-fidelity beauty portraiture. The series leans into a polished, minimalist aesthetic, using soft beauty light to emphasize luminous skin textures and hydration. Captured by photographer Jason Kim, the campaign maintains a consistent visual language through clean studio backdrops and vibrant, pastel-toned color palettes. The imagery highlights the product integration through close-up compositions and intentional, glossy styling.
Project Fenty Beauty · Fenty Beauty Diamond Bomb
Fenty Beauty showcases its Diamond Bomb collection through a series of high-gloss beauty portraits. Photographed by Jason Kim, the campaign features models Nyayop Toang and Pak Yan in a sequence of tightly composed, polished visuals that emphasize light-catching textures and iridescent cosmetic finishes. The imagery leans into a high-contrast aesthetic, utilizing beauty light and soft kinetic streaks against dark, moody studio backgrounds. Makeup artist Hector Espinal defines the look through luminous highlighters, sparkling glitter accents, and vibrant, glossy lips. The campaign maintains a cohesive visual identity across macro shots and close-up portraits, highlighting product application and skin texture.
Project Fenty Beauty · Fenty Beauty Body Lava
Fenty Beauty presents the Body Lava campaign, a series of visuals highlighting the luminous, fluid textures of their signature cosmetic line. The creative, photographed by Jason Kim, centers on high-shine aesthetics and warm, radiant skin, utilizing natural light and clean beauty light techniques to enhance the product's metallic finish. Featuring models Nyayop Toang and Jocelyn Corona, the campaign leans into a polished, commercial look with bold typography and vibrant, earthy gradients. Supporting the visual identity are makeup artist Hector Espinal and manicurist Pika, whose work rounds out the high-gloss aesthetic across both portraits and product-focused shots.
Project Fenty Beauty · Fenty Parfum Hair & Body Mist
Fenty Beauty expands its fragrance footprint with a focused campaign for the Fenty Parfum Hair & Body Mist. The project features model Libby Slaymaker in a series of clean, commercial beauty portraits, highlighting the product as a central element of the composition. Photographed by Jason Kim, the campaign leans into a low-key chiaroscuro aesthetic, utilizing the contrast between a deep black backdrop and warm bronze makeup tones. The imagery centers on the interplay of light and fine mist to define the product identity.
Project Fenty Beauty · Fenty Beauty Sweet Cherriez
Fenty Beauty presents the Sweet Cherriez campaign, a series of focused cosmetic portraits highlighting a saturated, warm color palette. Photographed by Jason Kim, the project leans into a clean, commercial aesthetic that emphasizes glossy makeup finishes and bold studio lighting. The campaign features model Libby Slaymaker across various beauty portraits. These images utilize macro techniques to showcase product details, including vibrant lip colors and sharp makeup application, set against solid crimson and pink backdrops. The work maintains a consistent visual language through a distinct use of beauty light and saturated color tones.
Project Fenty Beauty · Demi Glow Campaign
Fenty Beauty unveils the Demi Glow campaign, a series of editorial-focused visuals centering on a high-gloss, luminous skin aesthetic. The project features model Pak Yan, captured in a series of close-up portraits that emphasize a polished, dimensional makeup application. Photographer Dennis Leupold utilizes clean beauty light to define the complexion, set against a saturated purple backdrop. The creative execution is supported by hair styling from Dhairius Thomas, makeup artistry by Hector Espinal, and precise retouching by Madly Unda.
Project Fenty Beauty · Fenty Beauty Soft Lit Foundation Campaign
Fenty Beauty’s Soft Lit Foundation campaign leverages high-end commercial photography to showcase the product’s luminosity and extensive shade range. The imagery, captured by photographer Dennis Leupold, emphasizes soft, warm lighting and clean, minimalist backgrounds to focus on skin texture and cosmetic finish. The campaign features a diverse cast, including Rihanna, alongside models Jordan Leftwich and Pak Yan. Makeup artist Hector Espinal defines the aesthetic, characterized by a glowing complexion and polished details, while retoucher Madly Unda ensures a precise, high-end finish across all assets. The visuals alternate between close-up beauty portraits and structured product flat lays to highlight both the application and the inclusive spectrum of the collection.
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