Fenty Beauty
Fenty Skin Big Dripp'r Body Wash
Brand
Date
Oct 2025
Description
Fenty Beauty showcases the Fenty Skin Big Dripp'r Body Wash in this skincare campaign, captured by photographer Zoe Kovacs. The imagery centers on the tactile nature of the product, utilizing beauty light and high-speed freeze techniques to emphasize the interplay between the cleansing lather and the model's glistening skin. Throughout the campaign, Maxie features as the lead talent, interacting with the range of product packaging against both high-key, minimalist backgrounds and moody, water-drenched sets. The visual approach leans into clean, glossy textures to highlight the product's hydration-focused identity.
Style
Vertical, Commercial, Tactile
Industries
Skincare
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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