Fenty Beauty

Jul 2025

Fenty Beauty showcases its Dew N Plump skincare range through a series of commercial beauty portraits. Photographed by Jason Kim, the campaign centers on clean, minimalist imagery that highlights the product's finish through a focus on dewy skin and soft, luminous textures. The visuals utilize a consistent studio aesthetic, employing soft beauty lighting and a palette of pastel lavender, peach, and neutral tones. The compositions maintain a polished feel, frequently featuring close-up portraits that integrate the brand's logotype against seamless, solid backdrops. Techniques such as controlled beauty light and clean post-production grading emphasize the hydrated skin finish across all featured subjects. The project documentation highlights a focus on product integration within the commercial portrait format.