Fenty Beauty: Demi Glow Campaign
Brand
Date
Apr 2024
Description
Fenty Beauty unveils the Demi Glow campaign, a series of editorial-focused visuals centering on a high-gloss, luminous skin aesthetic. The project features model Pak Yan, captured in a series of close-up portraits that emphasize a polished, dimensional makeup application. Photographer Dennis Leupold utilizes clean beauty light to define the complexion, set against a saturated purple backdrop. The creative execution is supported by hair styling from Dhairius Thomas, makeup artistry by Hector Espinal, and precise retouching by Madly Unda.
Style
Editorial, Vertical, Commercial, Clean
Techniques
Beauty Light
Industries
Color
Jet Black
Nude / Sand
Background
Solid Colour
Context
Advertising Campaign
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