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·2024
·Fenty Beauty Soft Lit Foundation Campaign

Close-up beauty portrait of a model with glowing skin and neutral makeup wearing metallic gold earrings for Fenty Beauty

Arrangement of Fenty Beauty foundation tubes displayed in a gradient of skin tone shades against a neutral background.

Close-up portrait of Rihanna wearing a diamond tennis necklace for the Fenty Beauty Soft Lit Foundation campaign.

Close-up portrait of a woman with braided dark hair wearing glossy lip gloss and warm complexion makeup.

Close-up beauty portrait of a young woman with braided dark hair wearing a brown strapless top against a clear sky background

Fenty Beauty Fenty Beauty Soft Lit Foundation Campaign 2024

About

Fenty Beauty’s Soft Lit Foundation campaign leverages high-end commercial photography to showcase the product’s luminosity and extensive shade range. The imagery, captured by photographer Dennis Leupold, emphasizes soft, warm lighting and clean, minimalist backgrounds to focus on skin texture and cosmetic finish. The campaign features a diverse cast, including Rihanna, alongside models Jordan Leftwich and Pak Yan. Makeup artist Hector Espinal defines the aesthetic, characterized by a glowing complexion and polished details, while retoucher Madly Unda ensures a precise, high-end finish across all assets. The visuals alternate between close-up beauty portraits and structured product flat lays to highlight both the application and the inclusive spectrum of the collection.