Fenty Beauty
Fenty Beauty Soft Lit Foundation Campaign
Brand
Date
Jun 2024
Description
Fenty Beauty presents the Soft Lit Foundation campaign, a series of commercial beauty portraits and product photography focusing on complexion and texture. The visuals lean into warm, natural light and clean, soft-toned backdrops to highlight the line's luminous finish and inclusive shade range. The project features photography by Dennis Leupold, with makeup artistry by Hector Espinal and post-production retouching by Madly Unda. The creative execution includes close-up portraits of Rihanna alongside models Jordan Leftwich and Pak Yan, set against neutral studio backgrounds and outdoor architectural settings.
Style
Vertical, Commercial, Warm, Clean
Industries
Cosmetics
Context
Advertising Campaign
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