Fenty Beauty
Fenty Beauty Sweet Cherriez
Brand
ProjectFenty Beauty Sweet Cherriez
Date
Apr 2025
Description
Fenty Beauty presents the Sweet Cherriez campaign, a series of vibrant beauty portraits focused on high-gloss finishes and bold monochromatic palettes. The project utilizes clean, direct lighting to accentuate cosmetic textures, ranging from shimmering eyeshadows to high-shine lip applications. Photographer Jason Kim captures model Libby Slaymaker across multiple compositions, utilizing a saturated aesthetic against solid red and pink backdrops. The work leans into a commercial beauty style, emphasizing crisp skin textures and detailed makeup application through macro photography and editorial framing.
Style
Vertical, Commercial, Warm
Techniques
Beauty Light
Industries
Cosmetics
Color
Crimson
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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