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·2025
·Fenty Beauty Sweet Cherriez

Model with blonde hair and red lipstick holding a compact against a solid red background for Fenty Beauty.

Close-up beauty portrait of a model with glossy burgundy lips and red eyeshadow wearing a red top against a solid red backdrop

Close-up portrait of a black woman with glossy dark hair and vibrant pink eyeshadow for the Fenty Beauty Sweet Cherriez campaign.

Close-up beauty portrait of a Black woman with glossy red blush and dark hair against a crimson background for Fenty Beauty Sweet Cherriez.

Close up portrait of a blonde woman wearing bold red lipstick and matching red nail polish against a solid red background

Close-up portrait of a woman with glossy dark lips and bold red blush against a solid red background for Fenty Beauty.

Fenty Beauty Fenty Beauty Sweet Cherriez 2025

About

Fenty Beauty presents the Sweet Cherriez campaign, a series of focused cosmetic portraits highlighting a saturated, warm color palette. Photographed by Jason Kim, the project leans into a clean, commercial aesthetic that emphasizes glossy makeup finishes and bold studio lighting. The campaign features model Libby Slaymaker across various beauty portraits. These images utilize macro techniques to showcase product details, including vibrant lip colors and sharp makeup application, set against solid crimson and pink backdrops. The work maintains a consistent visual language through a distinct use of beauty light and saturated color tones.