Fenty Beauty
Fenty Parfum Hair & Body Mist
Brand
Date
Feb 2025
Description
Fenty Beauty presents the campaign for its Fenty Parfum Hair & Body Mist, a beauty project captured by photographer Jason Kim. The work features model Libby Slaymaker in a series of clean portraits that highlight the product's application. The imagery utilizes a low-key chiaroscuro lighting style to contrast the subject against a solid black backdrop. The campaign captures a commercial aesthetic, focusing on the refined presentation of the fragrance in a portrait format.
Style
Vertical, Commercial, Clean
Techniques
Low-key / chiaroscuro
Industries
Fragrance
Color
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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