Fenty Beauty

Jun 2025

Fenty Beauty presents the Body Lava campaign, a series of commercial beauty assets spotlighting the collection's high-shine, luminous finishes. The project captures the product's metallic properties through a combination of portraiture and product-focused photography, utilizing a warm color palette that complements the shimmer of the cosmetic range. Photographer Jason Kim directs the visual approach, featuring models Nyayop Toang and Jocelyn Corona against vibrant gradient backgrounds. The imagery leans into a polished, beauty-focused aesthetic, with professional makeup artistry by Hector Espinal and detailed manicures by Pika. Across the campaign, the work employs precise light and clean composition to emphasize the tactile, fluid textures of the product line.

Vertical, Commercial, Warm

Beauty Light

Cosmetics

Gradient

Advertising Campaign