Facebook’s 'That's My Floor' campaign centers on the technical skill of street dance, utilizing a mix of intimate studio work and expansive cinematography. The project explores choreography through a series of floor routines, spins, and freezes captured across urban environments and high-contrast studio settings.
Produced by DOMO, the project relies on a blend of cinematic live-action techniques and slow motion to emphasize the physical precision of the performers. The visual language shifts between tight, focused movement sequences and wide drone footage to map the dancers' presence across diverse city locations.
