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Facebook: Benny

Date

Feb 2023

Description

This commercial for Facebook, titled Benny, explores a quiet, intimate narrative centered on an elderly protagonist within a home environment. The production utilizes warm, cinematic lighting to build a reflective atmosphere, focusing on daily rituals and domestic detail. Developed by Facebook US, the project captures a lived-in aesthetic through live-action technique and measured pacing. Post-production support was provided by Cabin Edit, with sound design by Mophonics and production services from Biscuit Filmworks UK.

Style

Horizontal, Cinematic, Warm

Background

Bedroom

Context

Brand Film / Corporate Video

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