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Facebook: In Feed Social Video

Date

Feb 2023

Description

This social media campaign for Facebook We The Culture features artist Kemba in a documentary-style portrait. The project highlights the creative process through a blend of studio recording sequences and archival elements including cassette tapes and urban transit imagery. Produced by WORK USA, the campaign utilizes natural light and an analogue film aesthetic to capture the artist's creative expression. The visual narrative combines live-action technique with a clean, raw documentary approach.

Style

Documentary, Horizontal, Clean, Raw

Techniques

Analogue / film, Natural light

Context

Social Media / Short Form Video

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