Facebook: Mama Claus
Brand
Date
Apr 2023
Description
Facebook’s ‘Mama Claus’ campaign focuses on the role of digital connection during the holiday season. The project, led by creative agency Wieden+Kennedy New York, captures a series of intimate moments bridged by technology, ranging from professional video calls in quiet offices to familial outdoor gatherings set against a winter backdrop. Produced by EXILE and MJZ, the live-action spot utilizes natural light to frame its emotional narrative. The cinematography maintains a clean, cinematic aesthetic while integrating social media interfaces into the visual storytelling to underscore themes of community and togetherness.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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