Emporio Armani
Emporio Armani's refined luxury fashion, tailoring and sportswear campaigns across Visie
Featured Emporio Armani projects
This week's top Emporio Armani projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Emporio Armani · Fall 2026 Ad Campaign
Emporio Armani shifts away from the cold formality often associated with high-end luxury fashion houses, opting instead for a narrative rooted in authentic connection and ease for their Fall 2026 ad campaign. Captured through the lens of photographer Alasdair McLellan, the campaign trades the sterile studio environment for a grounded, tactile aesthetic that prioritizes human interaction over stiff editorial posturing. The imagery leans into a lifestyle-focused visual language, characterized by a deliberate use of soft light that accentuates the heavy, layered textiles of the collection—from shearling-collared overcoats to rugged denim shirts. Stylist Emmanuelle Alt curates a wardrobe that feels lived-in and approachable, allowing the cast of models to inhabit the space with a sense of playful intimacy. Whether lying against warm wooden floors or engaging in candid laughter, the subjects embody a quiet confidence that defines contemporary designer fashion. With technical support from Tom Wright on hair and Lynsey Alexander on makeup, the commercial execution remains refined yet organic. By focusing on the tactile interplay between the heavy wools and the rich, organic wood grain of the setting, the campaign successfully elevates everyday comfort into the realm of aspirational luxury, proving that modern menswear and womenswear marketing can thrive by embracing warmth, genuine movement, and an unforced, cinematic stillness.
Project Emporio Armani · Emporio Armani S/S 2026 Campaign
Emporio Armani ventures into the raw, sun-drenched expanse of an arid desert for its S/S 2026 campaign, crafting a narrative that feels both expansive and deeply intimate. Through the lens of photographer Alasdair McLellan, the imagery captures the intersection of luxury fashion and natural landscape, leaning into a monochromatic, earth-toned palette that emphasizes the tactile qualities of the collection. The editorial approach avoids heavy artifice, instead utilizing natural light to highlight the intricate textures of ribbed knits, fringed suede, and high-necked tailoring. By casting talent including Abas Abdirazaq, Jack Wardill, and Mahalia Celeste Henderson, the campaign achieves a poised, direct presence that balances commercial appeal with an elevated, cinematic sensibility. Stylist Alice Goddard curates a cohesive aesthetic that feels both modern and grounded, while precise hair and makeup contributions from Anthony Turner and Hiromi Ueda ensure the subjects remain the focal point against the vast, undulating horizon. This project successfully utilizes the soft glow of golden hour to create a warm, atmospheric quality that defines the brand's latest seasonal vision. As a study in lifestyle-driven luxury advertising, the campaign serves as an evocative invitation into the Emporio Armani world, where deliberate minimalism and careful attention to fabric detail are underscored by the stark, beautiful simplicity of the desert setting.
Project Emporio Armani · EMPORIO ARMANI F/W 25
Emporio Armani presents its Fall/Winter 2025 menswear campaign, captured by photographer Bruno Staub. The project encompasses a series of images that oscillate between cinematic, moody monochrome portraits and clean, natural light commercial photography. Featuring model Francesco Ruggiero, the work documents a series of nocturnal and urban encounters. The campaign makes use of high-contrast chiaroscuro techniques and analogue film textures to highlight the collection's heavy layering, including shearling-collared blousons, puffer vests, and relaxed-fit denim. The visual narrative leans into an atmospheric, urban aesthetic set against architectural backdrops and city streetscapes.
Project Emporio Armani · EA7 Fall Winter 2025 Collection
Emporio Armani presents its EA7 Fall Winter 2025 collection, a sportswear campaign focused on technical silhouettes and professional athletic gear. Designed by Giorgio Armani, the collection leans into a minimalist aesthetic, utilizing a consistent grey mottled studio backdrop to emphasize garment texture and movement. Photographer Bruno Staub captures the range through a lens of clean editorial precision, employing dramatic directional lighting to highlight high-performance fabrics and branded details across a variety of sports-inspired scenes. Casting, directed by Geremia Schiano, features models including Ronaldo Tchuda, who showcase the collection's diverse athletic applications ranging from golf and soccer to lifestyle performance wear. The imagery relies on a controlled, moody atmosphere, often incorporating chiaroscuro elements to draw focus to the layered technical apparel, quilted puffers, and logo-heavy sportswear staples.
Project Emporio Armani · Emporio Armani Underwear F/W 2025 Campaign
The Emporio Armani Underwear F/W 2025 campaign features a series of editorial lifestyle portraits captured by director and photographer Giampaolo Sgura. Set against an outdoor architectural estate, the campaign leans into natural light to contrast the textures of lace, satin, and woven wicker against weathered stone columns and lush foliage. The visuals oscillate between classic monochrome compositions and clean commercial imagery, highlighting both loungewear and innerwear collections. With creative direction from Giorgio Armani, the campaign features athlete Thomas Ceccon alongside models Marina Moioli, Anyiel Majok, and Samuel Watson. Execution focuses on a relaxed, poised atmosphere, utilizing high-contrast natural daylight to emphasize athletic form and intricate fabric details. Grooming is defined by sleek, polished styling from hair stylist Franco Gobbi and makeup artist Luca Cianciolo.
Project Emporio Armani · Emporio Armani Sustainability Values Capsule Collection
Emporio Armani’s Sustainability Values Capsule Collection is presented through a series of editorial portraits that explore the intersection of utility-focused fashion and organic form. Photographed by Matteo Giachetti, with camera operation by Diego Rocha, the campaign utilises a stark, seamless white backdrop to centre the collection’s earthy palette and technical silhouettes against elaborate botanical installations. Featuring models Ariela Soares, Ibere Nakamura, Lucas Jacomim Passos, and Min Lee, the series leans into a clean, commercial aesthetic. Styling plays a central role, with natural elements—ranging from bird-of-paradise flowers and dried grasses to fresh tropical foliage—integrated directly into garment pockets, necklines, and accessories. The execution relies on soft, even lighting to highlight the tactile surfaces of knitwear, utility vests, and cargo textiles, maintaining a cohesive narrative across the capsule.
Emporio Armani · Dir. Mario Sorrenti
Emporio Armani’s latest fashion campaign, captured under the direction of Mario Sorrenti, utilizes cinematic live-action techniques to showcase the collection's texture and silhouette. The production centers on high-contrast, low-key lighting that draws focus to the movement of garments against dark, architectural environments. Throughout the piece, the visual narrative relies on dramatic interplay between subjects, emphasizing sharp shadows and deep black levels within the color grading. The result is a bold, polished aesthetic designed for high-end fashion, highlighting both the garments and the distinct styling of the models.
Project Emporio Armani · FW25 MENSWEAR SEDUCENTE
Emporio Armani presents its FW25 Menswear Seducente collection, a fashion campaign defined by a rich, earthy color palette and sharp tailoring. Photographed by David Mcknight-Peterson, the series showcases the collection against warm, monochromatic studio backdrops and minimalist gold-toned furniture. The imagery features Etienne Maclaine, highlighting textured fabrics, leather accessories, and tailored silhouettes. The campaign utilizes soft, directional natural light and clean compositions to focus on the intricate details of the seasonal menswear.
Project Emporio Armani · EA7 olympics
Emporio Armani presents its EA7 Olympics collection, a series of sportswear imagery captured by photographer Matteo Giachetti. The campaign spotlights the Italian Olympic team kit, featuring functional apparel such as polo shirts, hooded windbreakers, and technical tracksuits branded with the Italia crest and the EA7 logo. Model Meriam Turki appears throughout the studio series, which utilizes soft light and clean, minimalist compositions to emphasize the silhouettes of the athletic wear. The project leans into a commercial aesthetic, maintaining a balanced, focus-oriented look against a seamless white backdrop.
Project Emporio Armani · Emporio Armani F/W 2025 Campaign
The Emporio Armani Fall/Winter 2025 campaign, designed by Giorgio Armani and captured by photographer Alasdair McLellan, presents a series of monochrome compositions focused on heavy wool coats, leather jackets, and layered tailoring. Shot against textured stone architectural backdrops, the imagery emphasizes tactile material details and soft directional lighting. The campaign features models Alexis Tiem, Laurids Seidel, Liu Qinzheng, Olivia Petronella Palermo, and Thea Almqvist.
Project Emporio Armani · FACE ID
Emporio Armani presents FACE ID, an editorial portrait series focusing on the interplay of texture and form in contemporary menswear. Photographer Marco Lessi captures a diverse cast of models, emphasizing detailed tailoring, knitwear, and accessories against a neutral studio backdrop. The project features hair styling by Roberta Bellazzi and casting direction by Geremia Schiano. Techniques including soft directional light and direct flash are utilized to create a sharp, clean aesthetic across the portraiture.
Project Emporio Armani · Emporio Armani x Our Legacy 2025 Campaign
The Emporio Armani x Our Legacy 2025 campaign serves as a collaborative exploration of modern luxury fashion. Captured by photographer Alasdair McLellan, the editorial imagery leans into a gritty aesthetic, utilizing monochrome tones and analogue / film techniques to define the visual narrative. Creative direction by Karl Bolander and Ronnie Cooke Newhouse anchors the project, supported by the styling of Naomi Itkes. The series features models Jeranimo van Russel and Tess Breeden, presented against rugged stone textures under natural light. The work highlights both the intricate textures of the collection and a stark, high-contrast visual approach.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
