Emporio Armani

May 2025

The Emporio Armani x Our Legacy 2025 campaign serves as a collaborative exploration of modern luxury fashion. Captured by photographer Alasdair McLellan, the editorial imagery leans into a gritty aesthetic, utilizing monochrome tones and analogue / film techniques to define the visual narrative. Creative direction by Karl Bolander and Ronnie Cooke Newhouse anchors the project, supported by the styling of Naomi Itkes. The series features models Jeranimo van Russel and Tess Breeden, presented against rugged stone textures under natural light. The work highlights both the intricate textures of the collection and a stark, high-contrast visual approach.

Editorial, Vertical, Monochrome, Gritty

Analogue / film

Luxury Fashion Houses

Advertising Campaign