Model Francesco Ruggiero wearing dark sunglasses, a textured zip jacket, and pleated trousers in a dark interior.

Model wearing a colorblocked puffer vest and dark jeans standing beside a street payphone against a building exterior.

Monochrome shot of Francesco Ruggiero seated on a moped wearing an unzipped jacket with another man sitting behind him.

Two young male models posing together seated on a parked motorcycle at night for Emporio Armani

Four male models wearing denim and winter jackets standing together by a public payphone kiosk outdoors.

Emporio Armani EMPORIO ARMANI F/W 25 2025

About

Emporio Armani presents its Fall/Winter 2025 menswear campaign, captured by photographer Bruno Staub. The project encompasses a series of images that oscillate between cinematic, moody monochrome portraits and clean, natural light commercial photography. Featuring model Francesco Ruggiero, the work documents a series of nocturnal and urban encounters. The campaign makes use of high-contrast chiaroscuro techniques and analogue film textures to highlight the collection's heavy layering, including shearling-collared blousons, puffer vests, and relaxed-fit denim. The visual narrative leans into an atmospheric, urban aesthetic set against architectural backdrops and city streetscapes.