Emporio Armani

Oct 2025

Emporio Armani presents its Fall/Winter 2025 menswear campaign, a series that leans into a cinematic and nocturnal aesthetic. Photographed by Bruno Staub, the collection explores the intersection of classic tailoring and urban casual wear, featuring relaxed-fit denim, structured winter outerwear, and layered knitwear. The campaign utilizes a mix of monochrome chiaroscuro lighting and desaturated, cool-toned outdoor palettes. With talent Francesco Ruggiero at the forefront, the imagery captures a series of composed, narrative-driven scenes—ranging from high-contrast night shots on motorcycles to candid group arrangements around city payphone kiosks. The project incorporates a blend of commercial and editorial techniques, shifting between flash-lit night photography and soft, natural light settings. The resulting visuals highlight texture and form within the fashion-forward garments.

Vertical, Monochrome, Editorial

Luxury Fashion Houses

Street

Advertising Campaign