Emporio Armani

Oct 2025

The Emporio Armani Underwear F/W 2025 campaign features a series of editorial lifestyle portraits captured by director and photographer Giampaolo Sgura. Set against an outdoor architectural estate, the campaign leans into natural light to contrast the textures of lace, satin, and woven wicker against weathered stone columns and lush foliage. The visuals oscillate between classic monochrome compositions and clean commercial imagery, highlighting both loungewear and innerwear collections. With creative direction from Giorgio Armani, the campaign features athlete Thomas Ceccon alongside models Marina Moioli, Anyiel Majok, and Samuel Watson. Execution focuses on a relaxed, poised atmosphere, utilizing high-contrast natural daylight to emphasize athletic form and intricate fabric details. Grooming is defined by sleek, polished styling from hair stylist Franco Gobbi and makeup artist Luca Cianciolo.