Emporio Armani

Oct 2025

The Emporio Armani Underwear Fall/Winter 2025 campaign presents a series of editorial lifestyle portraits captured by director and photographer Giampaolo Sgura. Set against a backdrop of classical architecture, weathered stone columns, and lush garden estates, the imagery channels a relaxed and poised atmosphere for the collection. The series utilises natural light to emphasise fabric textures, from delicate floral lace and satin to structured woven wicker and embossed cotton. With creative direction by Giorgio Armani, the campaign features athletes and models including Thomas Ceccon and Marina Moioli in a mix of monochrome and high-contrast commercial compositions. Technical execution relies on analogue film aesthetics and clean, vertical framing to maintain an editorial tone. Hair styling by Franco Gobbi and makeup by Luca Cianciolo provide a refined finish to the outdoor garden settings.