Emporio Armani

Mar 2024

Emporio Armani’s Sustainability Values capsule collection campaign brings an organic perspective to the brand's signature urban tailoring. Photographed by Matteo Giachetti with camera operation by Diego Rocha, the series frames models Ariela Soares, Ibere Nakamura, Lucas Jacomim Passos, and Min Lee within clean studio environments that juxtapose structured utility apparel against elaborate, botanical installations. The visual narrative utilizes bright, even studio lighting to highlight the tactile qualities of knitwear, patterned meshes, and earth-toned cargo silhouettes. By integrating fresh flowers, tropical foliage, and dried grasses directly into the styling—tucked into utility pockets or held alongside structured accessories—the imagery explores a relationship between contemporary fashion and natural elements through a minimalist lens.