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Emporio Armani Emporio Armani Sustainability Values Capsule Collection 2024
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Emporio Armani’s Sustainability Values Capsule Collection is presented through a series of editorial portraits that explore the intersection of utility-focused fashion and organic form. Photographed by Matteo Giachetti, with camera operation by Diego Rocha, the campaign utilises a stark, seamless white backdrop to centre the collection’s earthy palette and technical silhouettes against elaborate botanical installations. Featuring models Ariela Soares, Ibere Nakamura, Lucas Jacomim Passos, and Min Lee, the series leans into a clean, commercial aesthetic. Styling plays a central role, with natural elements—ranging from bird-of-paradise flowers and dried grasses to fresh tropical foliage—integrated directly into garment pockets, necklines, and accessories. The execution relies on soft, even lighting to highlight the tactile surfaces of knitwear, utility vests, and cargo textiles, maintaining a cohesive narrative across the capsule.






















