Emporio Armani

Apr 2025

Emporio Armani presents its Spring Summer 2025 Underwear collection, a campaign that juxtaposes rustic, textural elements with a high-fashion studio aesthetic. The imagery, captured by photographer Bruno Staub, features models in both black-and-white editorial compositions and clean, colour-rich commercial portraits. The series leans into a distinct contrast between organic textures, such as stacked hay bales, and the refined, athletic silhouettes of the brand's latest apparel. By employing natural light and chiaroscuro techniques, the collection highlights the detailed fabrics, including lace and mesh, while maintaining a polished presentation throughout the studio-based shoot. Creative production for the campaign was supported by hair stylist Franco Gobbi and makeup artist Anthony Preel. Casting for the project was overseen by Geremia Schiano, featuring an ensemble cast including Alba Martin, Balthazar Dib, Londone Myers, Samuel Watson, and Erwan Konate.

Vertical, Commercial, Clean

Lingerie & Underwear

White Seamless

Advertising Campaign