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Ebay: Built to Spec

Brand
Ebay
Date

Oct 2026

Description

Ebay’s 'Built to Spec' project is a commercial film that highlights the platform's role in the automotive enthusiast and repair space. Directed by Sunny Sixteen, the film features Pete Davidson reflecting on personal milestones while set against the backdrop of a working garage. The edit leans into a documentary aesthetic, utilizing live-action techniques to contrast candid interview moments with technical footage of vehicle suspension work and custom modifications. The production emphasizes an authentic workshop atmosphere, showcasing the specialized tools and components available through the platform. The project was produced by nobodys, with agency support provided by Edelman NYC.

Style

Documentary, Horizontal, Clean

Industries

Luxury Automotive

Background

Garage

Context

TVC / TV Commercial

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