Ebay’s 'Fox Hunt' commercial leans into a cinematic narrative, capturing an outdoor group activity across rolling meadows. The film highlights the interaction between horseback riders and their hounds, framed by wide landscape shots that document the movement of the group.
Produced with a minimalist approach, the project utilizes natural light to ground the action in its outdoor setting. The live-action technique emphasizes the scale of the landscape and the energy of the riders within the field, resulting in a broadcast-ready piece of content.