Ebay: Everybody has a thing

Jan 2023

The 'Everybody Has a Thing' campaign for eBay highlights the personal nature of collecting and the stories behind cherished objects. Directed by King She with creative direction from Tom Martin, Julian Schreiber, Sian Binder, and Lea Egan, the narrative-driven commercial features a series of intimate vignettes that traverse domestic settings and musician workspaces. The film leans into natural light and cinematic live-action techniques to frame diverse subjects, ranging from synthesisers and lucky cat figurines to luxury leather handbags. Fashion stylist Alice Babridge contributes to the visual texture of the production, while the cinematography maintains gentle camera movements throughout the series of vignettes.

Horizontal, Cinematic, Warm, Clean

Natural light

Living Room

TVC / TV Commercial