Ebay: Jake
Brand
Date
Oct 2025
Description
Ebay’s 'Jake' campaign highlights the platform’s focus on pre-loved fashion and accessories. The commercial video showcases a variety of secondhand goods—including watches, bags, and footwear—marked with blue checkmarks to signal authentication and quality. Produced by Kode UK with creative direction from DEPT® UK, the spot employs a clean, live-action technique to present these items. The narrative centres on the unboxing experience, set within a warm, inviting indoor space filled with curated plants and apparel shelves. Post-production and sound design for the project were handled by RASCAL, with additional work from Okay Studio.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Navy
Pure White
Background
Living Room
Context
TVC / TV Commercial
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