Ebay’s 'Jake' campaign highlights the platform’s focus on pre-loved fashion and accessories. The commercial video showcases a variety of secondhand goods—including watches, bags, and footwear—marked with blue checkmarks to signal authentication and quality.
Produced by Kode UK with creative direction from DEPT® UK, the spot employs a clean, live-action technique to present these items. The narrative centres on the unboxing experience, set within a warm, inviting indoor space filled with curated plants and apparel shelves.
Post-production and sound design for the project were handled by RASCAL, with additional work from Okay Studio.
