Dove
These Legs: A Dove Big Game Film | #KeepHerConfident
Brand
Date
Feb 2025
Description
Dove's 'These Legs: A Dove Big Game Film' is a public awareness campaign capturing a moment of youth and movement. The live-action commercial follows a young child running through a suburban neighborhood, utilizing natural light to maintain a warm, clean aesthetic. The film was produced by Park Pictures UK with creative direction from Ogilvy UK. Post-production and VFX were handled by Framestore and Company 3 London, while audio and music composition were provided by Big Sync Music, Wave Studios NY, and Thunderdrum. PR efforts were managed by Edelman US and UEG.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Sky Blue
Blush
Background
Street
Context
TVC / TV Commercial
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