Dove: These Legs: A Dove Big Game Film | #KeepHerConfident
Brand
Date
Feb 2025
Description
Dove's 'These Legs' campaign film centers on a young child running through a residential neighbourhood. The live-action spot utilizes natural light and clean framing to capture the subject in motion, reinforcing the brand's long-standing focus on confidence messaging through digital text overlays. The project was developed by Ogilvy UK and produced by Park Pictures UK. Post-production and visual effects were managed by Framestore and Company 3 London, with music and sound design provided by Big Sync Music, Wave Studios NY, and Thunderdrum. Additional support for the campaign included PR efforts from Edelman US and UEG.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Sky Blue
Blush
Background
Street
Context
TVC / TV Commercial
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