Dove: Hard Knocks: A Dove Big Game Film | #KeepHerConfident
Brand
Date
Feb 2024
Description
Dove explores the intersection of resilience and youth athletics in this cinematic commercial, "Hard Knocks." The spot captures a series of athletic moments featuring young girls in sports ranging from gymnastics to football, emphasizing the physical intensity of their activities through polished live-action sequences. Produced by Dark Energy Films with creative oversight from Ogilvy North America, the film employs slow-motion techniques to highlight the realities of movement and physical effort. The narrative focuses on confidence within youth sports, grounding the campaign in diverse, high-energy settings.
Style
Horizontal, Commercial, Cinematic, Polished
Techniques
Slow motion
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.