Dove: Black Hair is Professional
Brand
Date
Aug 2023
Description
Dove’s 'Black Hair is Professional' campaign is a series of intimate, interview-led portraits centered on the experiences of Black women in the workplace. The project features personal accounts regarding hair texture and professional identity, delivered through a cinematic commercial lens. The production, created in collaboration with Ogilvy and Gifted Youth, utilizes clean studio framing and professional stage lighting to ground the narrative. By combining live-action techniques with sharp, intentional compositions, the film maintains a consistent aesthetic across its vertical format delivery.
Style
Vertical, Cinematic, Clean
Background
Set-dressed
Context
TVC / TV Commercial, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.