Doen
Doen's romantic ready-to-wear and coastal lifestyle campaigns across fashion and eyewear
Featured Doen projects
This week's top Doen projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Doen · Doen Denim Fall 2026 Campaign
The Dôen Denim Fall 2026 campaign captures the brand's seasonal collection through a series of outdoor stills that emphasize texture and classic silhouettes. Set against historical stone embankments and river-side architecture, the imagery leans into a warm, nostalgic aesthetic. The creative direction features an earthy color palette and careful layering, showcasing a variety of denim cuts paired with knitwear, utility jackets, and tailored separates. Photographed by Victor Demarchelier, the work utilizes natural light to highlight the intricate details of the fabric and the surrounding urban environment. The campaign, styled by Tonne Goodman with makeup by William Bartel, features model Thea Ros in various street-level settings, creating a cohesive editorial narrative that blends casual fashion with timeless, clean composition.
Project Doen · Fall First Chapter Campaign
For their Fall First Chapter campaign, Dôen captures the quintessential spirit of seasonal transition through a lens that feels both intimately personal and aspirational. Photographed by Victor Demarchelier, the imagery leans into a narrative of timeless European elegance, moving fluidly from sun-drenched gardens to historic city streets. The campaign features model Georgia Fowler, who anchors the collection in an aesthetic defined by editorial minimalism and a relaxed, lived-in luxury. By utilizing natural light and soft light techniques, the visuals emphasize the tactile quality of the brand’s lace-trimmed slips, ruffled blouses, and textured wool coats, elevating everyday moments into cinematic tableaux. Whether nestled within the ornate architectural details of a fountain or gathered in the convivial warmth of a classic restaurant, the project masterfully balances commercial appeal with an evocative, lifestyle-focused storytelling approach. The integration of live-action techniques and thoughtful compositions allows the clothing to feel inseparable from the environment, showcasing a seamless harmony between the wearer and the setting. This collection reads as a celebration of connection and curiosity, where the interplay of light and shadow highlights the craftsmanship of each piece. Ultimately, the campaign reinforces Dôen’s position within the luxury fashion sector by presenting a vision that is as rooted in nostalgic storytelling as it is in modern, sophisticated design.
Project Doen · Sixties Nostalgia with Greta Bellamacina
Dôen continues to refine its signature aesthetic of effortless romanticism with its latest fashion campaign, Sixties Nostalgia with Greta Bellamacina. The brand channels a cinematic, mid-century sensibility through a series of evocative portraits that feel less like a traditional lookbook and more like a captured memory from a sun-drenched summer retreat. Featuring model Greta Bellamacina, the imagery leans into a dreamlike narrative, juxtaposing the structure of a historic Georgian-style manor with the relaxed fluidity of lace-trimmed slip dresses and airy floral patterns. By utilizing natural light as a primary narrative device, the campaign achieves a soft, ethereal glow that highlights the delicate textile work inherent in the collection. The editorial photography balances domestic intimacy—captured in the quiet, painterly poses between mother and child—with the sharp, saturated color of vibrant turquoise swimming pools and lush garden greenery. Raphael Salley complements this vision with hair styling that emphasizes loose, natural waves, grounding the nostalgic aesthetic in a tactile, contemporary reality. This project masterfully uses lifestyle photography techniques to bridge the gap between aspirational luxury and reachable warmth, resulting in a cohesive visual language that feels both historical and quintessentially current. Every frame serves as a testament to the brand's commitment to romantic minimalism, stripping away excess to focus entirely on the interplay of texture, light, and the enduring allure of classic, feminine silhouettes.
Project Doen · DÔEN x Garrett Leight S/S 26 Campaign
The DÔEN x Garrett Leight S/S 26 campaign serves as a masterclass in aspirational Mediterranean aesthetic, seamlessly blending coastal elegance with a retro cinematic sensibility. Through an evocative lifestyle editorial lens, the project captures the interplay between timeless eyewear and tactile knitwear, favoring a warm, desaturated color palette that feels both nostalgic and refreshingly contemporary. Model Greta Bellamacina anchors the narrative, bringing a quiet, sophisticated presence to diverse environments ranging from sun-drenched Italian piazzas to the tranquil docks of a maritime harbor. The imagery leans into a refined, editorial minimalism, utilizing soft natural light to highlight the intricate textures of lace, woven straw, and knit fabrics. Stylist Rachel Bakewell elevates the visual storytelling by weaving in classic elements like silk headscarves and delicate pearl earrings, which harmonize beautifully with the structured, dark-tinted frames from Garrett Leight. Complementing this look, hair stylist Raphael Salley maintains an effortless, polished finish that mirrors the collection's relaxed yet deliberate coastal vibe. By balancing candid, intimate moments between the subjects with structured, high-fashion portraiture, the campaign creates a cohesive visual experience that feels less like a traditional commercial and more like an authentic, sun-soaked memory. The result is a sophisticated, lifestyle-driven dialogue between fashion and place that resonates with a polished, enduring charm.
Project Doen · Spring 2026 Campaign
The Doen Spring 2026 Campaign, captured by photographer Victor Demarchelier, leans into an aesthetic of rustic elegance and textured layering. Across a series of outdoor and interior settings, the project highlights the brand's latest fashion collection through editorial and commercial photography. Featuring models Anais Mali and Heloise Guerin, the campaign emphasizes material detail—from sheer crochet and lace-trimmed satin to intricate knitwear. The imagery utilizes warm, golden hour lighting and natural daylight to ground the pieces in earthy, architectural environments ranging from desert plains to detailed riad interiors, employing a nostalgic and editorial visual language.
Project Doen · DÔEN Fall 2025 Campaign
The DÔEN Fall 2025 campaign features a series of editorial portraits that focus on the tactile qualities of the collection's knitwear and tailored silhouettes. Captured by photographer Victor Demarchelier, the imagery leans into a minimalist aesthetic, utilizing a textured studio backdrop to emphasize garment details like cable-knit sweaters, lace-front blouses, and houndstooth tweed overcoats. Featuring model Achok, the campaign employs soft light and a muted, earthy color palette to maintain a composed, classic tone. Makeup artist Alice Lane supports the visual direction with clean, subtle applications that complement the collection's focus on material texture and layered styling.
Project Doen · Holiday 2025
Dôen presents their Holiday 2025 collection through a series of editorial images captured by photographer Victor Demarchelier. Featuring model Alana Felisberto, the campaign leans into a nostalgic aesthetic, utilising soft natural light to highlight textures across both garden and architectural settings. The imagery showcases a variety of pieces from the collection, ranging from lace-trimmed mini dresses and smocked peasant tops to tailored jackets and satin slip dresses. The compositions play with autumn-inspired backdrops, including weathered stone balustrades, overgrown foliage, and refined interior spaces, maintaining a consistent, atmospheric visual language throughout.
Project Doen · Spring 2025 Campaign
For the Spring 2025 campaign, Doen presents a series of coastal imagery captured by photographer Victor Demarchelier. The project features model Georgia Fowler, set against expansive ocean backdrops and weathered stone architecture that frame the latest collection. The campaign utilizes a natural light aesthetic, leaning into the warmth of the golden hour to highlight the intricate lace details and textures of the apparel. Across a variety of locations, the photography maintains an editorial tone, opting for clean, earthy compositions that balance candid lifestyle moments with polished fashion portraiture. Additional credits include editing by Heloise Guerin.
Project Doen · Summer 2025
The Summer 2025 campaign for fashion label Doen channels a tranquil coastal aesthetic, captured through a series of sun-drenched outdoor locations. Photographed by Victor Demarchelier, the imagery leans into a soft, editorial approach that highlights both garment movement and the natural texture of the shoreline. The project features models Anais Mali, Heloise Guerin, and Rocio Marconi, set against backdrops of sandy beaches, weathered wooden piers, and lush tropical greenery. Using a warm color palette and golden hour illumination, the campaign emphasizes a relaxed, summery atmosphere. The work employs analogue film and natural light techniques to maintain a clean, consistent look across both horizontal and vertical compositions.
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