Doen: Holiday 2025

Dec 2025

Dôen presents their Holiday 2025 collection through a series of editorial images captured by photographer Victor Demarchelier. Featuring model Alana Felisberto, the campaign leans into a nostalgic aesthetic, utilising soft natural light to highlight textures across both garden and architectural settings. The imagery showcases a variety of pieces from the collection, ranging from lace-trimmed mini dresses and smocked peasant tops to tailored jackets and satin slip dresses. The compositions play with autumn-inspired backdrops, including weathered stone balustrades, overgrown foliage, and refined interior spaces, maintaining a consistent, atmospheric visual language throughout.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign