Doen

Jul 2026

Dôen continues to refine its signature aesthetic of effortless romanticism with its latest fashion campaign, Sixties Nostalgia with Greta Bellamacina. The brand channels a cinematic, mid-century sensibility through a series of evocative portraits that feel less like a traditional lookbook and more like a captured memory from a sun-drenched summer retreat. Featuring model Greta Bellamacina, the imagery leans into a dreamlike narrative, juxtaposing the structure of a historic Georgian-style manor with the relaxed fluidity of lace-trimmed slip dresses and airy floral patterns. By utilizing natural light as a primary narrative device, the campaign achieves a soft, ethereal glow that highlights the delicate textile work inherent in the collection. The editorial photography balances domestic intimacy—captured in the quiet, painterly poses between mother and child—with the sharp, saturated color of vibrant turquoise swimming pools and lush garden greenery. Raphael Salley complements this vision with hair styling that emphasizes loose, natural waves, grounding the nostalgic aesthetic in a tactile, contemporary reality. This project masterfully uses lifestyle photography techniques to bridge the gap between aspirational luxury and reachable warmth, resulting in a cohesive visual language that feels both historical and quintessentially current. Every frame serves as a testament to the brand's commitment to romantic minimalism, stripping away excess to focus entirely on the interplay of texture, light, and the enduring allure of classic, feminine silhouettes.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion