Doen

Mar 2026

The Doen Spring 2026 Campaign, captured by photographer Victor Demarchelier, presents a collection of editorial imagery set against a backdrop of intricate Moorish architecture and expansive desert landscapes. The series leans into a warm, nostalgic aesthetic, utilizing natural light to define the textures of artisanal fabrics and detailed stonework. Featuring models Anais Mali and Heloise Guerin, the campaign showcases a blend of delicate lace-trimmed slip dresses, knit cardigans, and structured leather outerwear. With makeup artistry by Scarlett Burton, the photography maintains a consistent, earthy palette across a variety of settings, ranging from sun-drenched plains to quiet, tiled riad courtyards. The work integrates editorial and commercial sensibilities, highlighting the pieces through a mix of dynamic angles and soft, warm-toned portraiture.

Warm, Horizontal, Commercial, Earthy

Natural light

Designer Fashion

Advertising Campaign