Doen
Summer 2025
Brand
ProjectSummer 2025
Date
May 2025
Description
The Summer 2025 campaign for fashion label Doen captures a series of coastal scenes through a relaxed, editorial lens. Photographed by Victor Demarchelier, the project utilizes natural light to highlight the brand's seasonal collection of dresses and swimwear against sandy shores, wooden piers, and lush outdoor settings. Featuring models Anais Mali, Heloise Guerin, and Rocio Marconi, the visuals lean into warm, golden hour tones and organic textures. The production emphasizes a tranquil aesthetic, documented with techniques including analogue film to emphasize the sun-drenched, seaside atmosphere.
Style
Horizontal, Warm, Editorial
Techniques
Natural light
Color
Pure White
Context
Advertising Campaign
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