Doen: Summer 2025
May 2025
The Summer 2025 campaign for fashion label Doen channels a tranquil coastal aesthetic, captured through a series of sun-drenched outdoor locations. Photographed by Victor Demarchelier, the imagery leans into a soft, editorial approach that highlights both garment movement and the natural texture of the shoreline. The project features models Anais Mali, Heloise Guerin, and Rocio Marconi, set against backdrops of sandy beaches, weathered wooden piers, and lush tropical greenery. Using a warm color palette and golden hour illumination, the campaign emphasizes a relaxed, summery atmosphere. The work employs analogue film and natural light techniques to maintain a clean, consistent look across both horizontal and vertical compositions.
Horizontal, Warm, Editorial
Natural light
Advertising Campaign
