Doen

Mar 2026

The DÔEN x Garrett Leight S/S 26 campaign serves as a masterclass in aspirational Mediterranean aesthetic, seamlessly blending coastal elegance with a retro cinematic sensibility. Through an evocative lifestyle editorial lens, the project captures the interplay between timeless eyewear and tactile knitwear, favoring a warm, desaturated color palette that feels both nostalgic and refreshingly contemporary. Model Greta Bellamacina anchors the narrative, bringing a quiet, sophisticated presence to diverse environments ranging from sun-drenched Italian piazzas to the tranquil docks of a maritime harbor. The imagery leans into a refined, editorial minimalism, utilizing soft natural light to highlight the intricate textures of lace, woven straw, and knit fabrics. Stylist Rachel Bakewell elevates the visual storytelling by weaving in classic elements like silk headscarves and delicate pearl earrings, which harmonize beautifully with the structured, dark-tinted frames from Garrett Leight. Complementing this look, hair stylist Raphael Salley maintains an effortless, polished finish that mirrors the collection's relaxed yet deliberate coastal vibe. By balancing candid, intimate moments between the subjects with structured, high-fashion portraiture, the campaign creates a cohesive visual experience that feels less like a traditional commercial and more like an authentic, sun-soaked memory. The result is a sophisticated, lifestyle-driven dialogue between fashion and place that resonates with a polished, enduring charm.

Lifestyle, Vertical

Natural light