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Model Achok posing in a textured knit sweater and wide-leg trousers with one arm raised against a mottled backdrop.
Model Achok seated on a dark wooden chair wearing a patterned dress and matching headwrap in a studio setting.
Model wearing a cream cable-knit sweater and plaid skirt against a textured neutral background for Doen Fall 2025 Campaign
Model in plaid maxi dress and brown scarf standing against a textured studio background for the DÔEN Fall 2025 campaign.
Model Achok wearing a cream lace top, silk trousers with lace hem, and a tweed coat over her shoulders against a textured beige backdrop.
Model Achok posing in a textured knit sweater and wide-leg trousers with one arm raised against a mottled backdrop.
Model Achok seated on a dark wooden chair wearing a patterned dress and matching headwrap in a studio setting.
Model wearing a cream cable-knit sweater and plaid skirt against a textured neutral background for Doen Fall 2025 Campaign

Doen DÔEN Fall 2025 Campaign 2025

About

The DÔEN Fall 2025 campaign features a series of editorial portraits that focus on the tactile qualities of the collection's knitwear and tailored silhouettes. Captured by photographer Victor Demarchelier, the imagery leans into a minimalist aesthetic, utilizing a textured studio backdrop to emphasize garment details like cable-knit sweaters, lace-front blouses, and houndstooth tweed overcoats. Featuring model Achok, the campaign employs soft light and a muted, earthy color palette to maintain a composed, classic tone. Makeup artist Alice Lane supports the visual direction with clean, subtle applications that complement the collection's focus on material texture and layered styling.

Brand

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