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Doen: DÔEN Fall 2025 Campaign

Brand
Date

Sep 2025

Description

The DÔEN Fall 2025 campaign features a series of editorial portraits that focus on the tactile qualities of the collection's knitwear and tailored silhouettes. Captured by photographer Victor Demarchelier, the imagery leans into a minimalist aesthetic, utilizing a textured studio backdrop to emphasize garment details like cable-knit sweaters, lace-front blouses, and houndstooth tweed overcoats. Featuring model Achok, the campaign employs soft light and a muted, earthy color palette to maintain a composed, classic tone. Makeup artist Alice Lane supports the visual direction with clean, subtle applications that complement the collection's focus on material texture and layered styling.

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