Doen

Feb 2025

For the Spring 2025 campaign, Doen presents a series of coastal imagery captured by photographer Victor Demarchelier. The project features model Georgia Fowler, set against expansive ocean backdrops and weathered stone architecture that frame the latest collection. The campaign utilizes a natural light aesthetic, leaning into the warmth of the golden hour to highlight the intricate lace details and textures of the apparel. Across a variety of locations, the photography maintains an editorial tone, opting for clean, earthy compositions that balance candid lifestyle moments with polished fashion portraiture. Additional credits include editing by Heloise Guerin.

Horizontal, Warm, Editorial

Natural light

Luxury Fashion Houses

Advertising Campaign