Doen: Spring 2025 Campaign
Brand
Date
Feb 2025
Description
For the Spring 2025 campaign, Doen presents a series of coastal imagery captured by photographer Victor Demarchelier. The project features model Georgia Fowler, set against expansive ocean backdrops and weathered stone architecture that frame the latest collection. The campaign utilizes a natural light aesthetic, leaning into the warmth of the golden hour to highlight the intricate lace details and textures of the apparel. Across a variety of locations, the photography maintains an editorial tone, opting for clean, earthy compositions that balance candid lifestyle moments with polished fashion portraiture. Additional credits include editing by Heloise Guerin.
Style
Horizontal, Warm, Editorial
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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