Cue
Featured Cue projects
This week's top Cue projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Cue · CUE July 25
The Cue July 25 project presents a polished fashion editorial campaign focused on sharp, contemporary tailoring. Shot against minimalist studio backdrops, the series centers on structured silhouettes and utility-inspired design elements, ranging from double-breasted blazers to tailored monochrome vests and leather shirt dresses. Photographer Pierre Toussaint captures the collection with a clean, editorial aesthetic, utilizing soft, natural light to emphasize garment texture and precise cuts. Fashion editor and stylist Monica Russell coordinates the minimalist wardrobe, pairing structured separates with understated accessories like wire-rimmed glasses and bold metallic jewelry. Hair stylist Michele McQuillan and makeup artist Victoria Baron provide a sleek, pared-back beauty look that complements the collection's refined lines. Model Jess PW anchors the campaign, showcasing the range of the July 25 lineup through a series of composed, architectural poses.
Project Cue · CUE ss24
Cue unveils its SS24 collection through a series of fashion campaign images that highlight the season's focus on structured tailoring and minimalist silhouettes. Photographed by Pierre Toussaint, the project features model Yunsu Kang across both urban outdoor environments and clean studio sets. The imagery employs natural light to accentuate the textures of the apparel, from sheer polka-dot blouses to crisp white suiting and belted trench dresses. By balancing architectural backdrops with minimalist, clean compositions, the editorial work maintains a polished and contemporary aesthetic throughout the collection.
Project Cue · SS25
The Cue SS25 campaign establishes a refined visual language across a mix of urban outdoor advertising and studio-led editorial imagery. Creative Director Benjamin Croft leans into the tension between industrial architecture and high-street tailoring, placing models against stark concrete backdrops and raw, brutalist environments. The collection features a precise blend of textures, pairing structured leather trench coats and satin tailoring with earthy, patterned silks. By utilizing natural light, the project maintains a clean, cinematic aesthetic that resonates from city billboards to subway station displays, emphasizing the sharp silhouettes and composed styling of the seasonal line.
Cue · Autumn 25
The Autumn 25 campaign for Cue presents a series of fashion portraits set against the textured facades of urban and industrial architecture. Under the creative direction of Benjamin Croft, the project showcases the collection's tailoring through a clean, editorial lens. The imagery focuses on structured silhouettes, ranging from sharp pantsuits in vibrant red to tailored jumpsuits and patterned midi dresses. By utilizing natural light and stark geometric backgrounds, the campaign emphasizes the craftsmanship of the garments. The result is a consistent, sophisticated aesthetic that highlights movement and contemporary style.
Project Cue · Spring 24
For their Spring 24 campaign, Australian fashion brand Cue explores a high-contrast visual language that emphasizes architectural form and monochromatic textures. Under the creative direction of Benjamin Croft, the project utilizes a clean studio environment to highlight the sharp tailoring and fluid silhouettes of the season’s collection. The imagery leans into a minimalist aesthetic, often pairing structured black and white apparel against vibrant red backdrops or neutral, geometric studio props. The execution relies on a commercial, polished lighting style that defines the sharp lines of the garments while maintaining a focus on refined, contemporary composition.
Cue · Event 24
Cue presents Event 24, a fashion project captured through a series of editorial images. Under the creative direction of Benjamin Croft, the work explores a minimalist aesthetic defined by structured silhouettes and tailored garments. The series leans into a refined visual language, utilizing grand architectural interiors as a backdrop. Patterned marble walls and polished staircases provide a textured, moody environment for the subjects. The use of clean lighting and raw, low-key techniques emphasizes the interplay between the sleek fabrics and the heavy, veined stone surroundings.
Project Cue · SS24
The Cue SS24 campaign presents a series of editorial fashion portraits that emphasize architectural structures and tactile fabrics. The collection leans into a minimalist aesthetic, utilizing natural light and mood-driven, low-key lighting to highlight the tailoring of the seasonal garments against concrete and marble backdrops. Creative direction for the campaign was led by Benjamin Croft, with photographer Pierre Toussaint capturing the series. Fashion stylist Karla Clarke curated the looks, focusing on structured silhouettes, satin textures, and leather accessories to anchor the editorial imagery.
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