Cue

Jan 2024

The Cue SS24 campaign explores a refined intersection of architectural form and contemporary apparel. Led by creative director Benjamin Croft, the project emphasises structural silhouettes and textural layering, from tailored pinstripe suiting to fluid satin dresses. The imagery leans into a minimalist aesthetic, often framing subjects against polished marble, concrete, and leather interiors to mirror the clean lines of the collection. Photographer Pierre Toussaint and fashion stylist Karla Clarke drive the editorial execution, utilising soft, directional natural light to highlight fabric details and tonal depth. By incorporating moody, low-key lighting and earthy color palettes, the campaign maintains a polished, consistent visual identity across both commercial and editorial executions.

Vertical, Clean, Editorial

Natural light

High Street Fashion

Advertising Campaign