The Cue SS24 campaign presents a series of editorial fashion portraits that emphasize architectural structures and tactile fabrics. The collection leans into a minimalist aesthetic, utilizing natural light and mood-driven, low-key lighting to highlight the tailoring of the seasonal garments against concrete and marble backdrops.
Creative direction for the campaign was led by Benjamin Croft, with photographer Pierre Toussaint capturing the series. Fashion stylist Karla Clarke curated the looks, focusing on structured silhouettes, satin textures, and leather accessories to anchor the editorial imagery.
