Cue

Jul 2025

The Cue July 25 campaign captures a sharp, contemporary approach to seasonal fashion, highlighting tailored silhouettes and minimalist aesthetics. Shot by photographer Pierre Toussaint, the series utilizes clean studio lighting to accentuate structured outerwear, layering, and precise garment details, from metallic hardware to wool textures. The editorial, which features model Jess PW, leans into a disciplined visual language through the use of neutral backdrops and deliberate, uncluttered compositions. Fashion editor and stylist Monica Russell coordinates the collection’s focus on clean lines and monochromatic palettes, with hair styling by Michele McQuillan and makeup by Victoria Baron, resulting in a polished and understated finish.