Cue: CUE July 25

Jul 2025

The Cue July 25 project presents a polished fashion editorial campaign focused on sharp, contemporary tailoring. Shot against minimalist studio backdrops, the series centers on structured silhouettes and utility-inspired design elements, ranging from double-breasted blazers to tailored monochrome vests and leather shirt dresses. Photographer Pierre Toussaint captures the collection with a clean, editorial aesthetic, utilizing soft, natural light to emphasize garment texture and precise cuts. Fashion editor and stylist Monica Russell coordinates the minimalist wardrobe, pairing structured separates with understated accessories like wire-rimmed glasses and bold metallic jewelry. Hair stylist Michele McQuillan and makeup artist Victoria Baron provide a sleek, pared-back beauty look that complements the collection's refined lines. Model Jess PW anchors the campaign, showcasing the range of the July 25 lineup through a series of composed, architectural poses.