Cue: Autumn 25

Jan 2025

The Autumn 25 campaign for Cue presents a series of fashion portraits set against the textured facades of urban and industrial architecture. Under the creative direction of Benjamin Croft, the project showcases the collection's tailoring through a clean, editorial lens. The imagery focuses on structured silhouettes, ranging from sharp pantsuits in vibrant red to tailored jumpsuits and patterned midi dresses. By utilizing natural light and stark geometric backgrounds, the campaign emphasizes the craftsmanship of the garments. The result is a consistent, sophisticated aesthetic that highlights movement and contemporary style.

Editorial, Vertical, Clean

Natural light

Advertising Campaign