Cue

Jan 2024

Cue presents Event 24, a fashion editorial campaign featuring a series of studio-based portraits and dynamic poses. Creative director Benjamin Croft leads the visual approach, situating the collection against grand, architectural interiors defined by patterned green, grey, and beige marble. The project channels a minimalist aesthetic, utilizing editorial photography techniques to highlight the textures of tailored sheer fabrics and structured garments. Lighting varies across the series, shifting from clean, balanced illumination to moody, low-key chiaroscuro effects that emphasize the interaction between the models and the raw stone environment.

Editorial, Vertical, Clean

Marble Texture

Advertising Campaign