The Cue SS25 campaign establishes a refined visual language across a mix of urban outdoor advertising and studio-led editorial imagery. Creative Director Benjamin Croft leans into the tension between industrial architecture and high-street tailoring, placing models against stark concrete backdrops and raw, brutalist environments.
The collection features a precise blend of textures, pairing structured leather trench coats and satin tailoring with earthy, patterned silks. By utilizing natural light, the project maintains a clean, cinematic aesthetic that resonates from city billboards to subway station displays, emphasizing the sharp silhouettes and composed styling of the seasonal line.
