Cue

Jan 2025

The Cue SS25 campaign establishes a sophisticated visual language, blending high-street fashion with brutalist and industrial architecture. Creative Director Benjamin Croft leads the project, pairing structured tailoring—such as leather trench coats and satin suits—with the raw textures of concrete and urban cityscapes. The campaign relies on clean, natural light to emphasize garment detail and fabric quality, moving between moody editorial portraiture and large-scale commercial outdoor advertising. Across both interior and exterior environments, the work maintains a consistent aesthetic that integrates refined apparel into stark, contemporary settings. By juxtaposing sleek silhouettes against organic forest backdrops and urban transit signage, the project captures a modern, cinematic quality.

Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign