Cue: SS25

Brand

Cue

Date

Jan 2025

Description

The Cue SS25 campaign establishes a refined visual language across a mix of urban outdoor advertising and studio-led editorial imagery. Creative Director Benjamin Croft leans into the tension between industrial architecture and high-street tailoring, placing models against stark concrete backdrops and raw, brutalist environments. The collection features a precise blend of textures, pairing structured leather trench coats and satin tailoring with earthy, patterned silks. By utilizing natural light, the project maintains a clean, cinematic aesthetic that resonates from city billboards to subway station displays, emphasizing the sharp silhouettes and composed styling of the seasonal line.

Style

Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black

Context

Advertising Campaign