Cue: Spring 24

Jan 2024

For their Spring 24 campaign, Australian fashion brand Cue explores a high-contrast visual language that emphasizes architectural form and monochromatic textures. Under the creative direction of Benjamin Croft, the project utilizes a clean studio environment to highlight the sharp tailoring and fluid silhouettes of the season’s collection. The imagery leans into a minimalist aesthetic, often pairing structured black and white apparel against vibrant red backdrops or neutral, geometric studio props. The execution relies on a commercial, polished lighting style that defines the sharp lines of the garments while maintaining a focus on refined, contemporary composition.

Vertical, Commercial, Clean

Advertising Campaign