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·Spring 24

Asian woman in black dress leaning against a red sculptural chair on a red carpet with a white background

Model wearing a white shirt with black applique and black trousers sitting in a chair against a red backdrop

Model in white blazer and black tights posing against a textured red carpet backdrop for Cue Spring 24 campaign.

Model in white button-up shirt with black floral appliqué and black trousers against red backdrop for Cue Spring 24.

Model in black sleeveless top and patterned trousers standing against a vibrant red studio background for Cue Spring 24

Model in a black halter top and trousers posing against a deep red studio backdrop for Cue Spring 24 campaign

Model in a black patterned suit sitting on a chair against a bold red background for Cue Spring 24.

Model in a black slip dress with raised arms posing against a pale wall above a red floor for Cue Spring 24.

Model in a black slip dress with sheer hem posing against a plain light background for Cue Spring 24

Model in a black dress leaning against a large red sculptural chair against a neutral background

Model in a black short-sleeve shirt and wide-leg trousers leaning against a dark geometric block on a white background

A model wearing a black short sleeve shirt leaning against a black block studio set against a grey background.

Woman in black patterned suit seated on a metal chair against a bold red studio background

Model in a black patterned pantsuit standing next to a modern metal chair against a solid red studio background.

Asian woman wearing a cream oversized blazer and matching trousers against a pale background for Cue Spring 24.

Cue Spring 24 2024

About

For their Spring 24 campaign, Australian fashion brand Cue explores a high-contrast visual language that emphasizes architectural form and monochromatic textures. Under the creative direction of Benjamin Croft, the project utilizes a clean studio environment to highlight the sharp tailoring and fluid silhouettes of the season’s collection. The imagery leans into a minimalist aesthetic, often pairing structured black and white apparel against vibrant red backdrops or neutral, geometric studio props. The execution relies on a commercial, polished lighting style that defines the sharp lines of the garments while maintaining a focus on refined, contemporary composition.