Cue

Jan 2024

For their Spring 24 campaign, Australian fashion brand Cue explores a high-contrast visual language that emphasizes sharp tailoring and structural silhouettes. The campaign centres on a monochromatic palette of black and white, punctuated by vibrant, deep-red environments and sculptural studio props. Creative director Benjamin Croft maintains a focus on clean, commercial compositions, utilizing directional lighting to highlight the fabric textures and refined garment lines. The series leans into a polished aesthetic, moving between minimalist neutral backgrounds and bold, saturated color blocking to frame the collection's seasonal pieces.

Vertical, Commercial, Clean

High Street Fashion

Advertising Campaign