Courrèges
Courrèges' architectural minimalism and futuristic luxury campaigns across fashion and beauty
Featured Courrèges projects
This week's top Courrèges projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Courrèges · SUMMER ESSENTIALS
Courrèges masterfully captures the essence of refined summer escapism in its Summer Essentials campaign, a project that leans into the intersection of high-fashion editorial polish and minimalist architectural design. Photographed by Sam Rock, the series constructs a pristine visual narrative where the stark, geometric white forms of the brand’s signature aesthetic collide with the organic, fluid movement of deep blue water. With casting direction by Julia Lange and featuring the striking presence of model Anasofia Negrutsa, the campaign finds its rhythm through a series of high-contrast compositions. Each frame utilizes natural light to emphasize the crisp, matte textures of the swimwear and accessories against the shimmering, restless surface of the pool. The creative direction favors a sharp, editorial minimalism that eschews visual clutter, allowing the iconic Courrèges logo and sculptural silhouettes to command the focus. Techniques such as live-action splashes and deliberate studio strobe portraiture add a layered texture to the work, bridging the gap between a high-end commercial fashion statement and a clean, conceptual art piece. By juxtaposing the reflective sheen of wet-look hair and water-drenched skin against these heavy, stark white platforms, the project achieves a sophisticated balance of tension and tranquility, perfectly embodying a modern vision of luxury fashion that feels both timeless and aggressively current.
Project Courrèges · Courrèges SS26 campaign
The Courrèges SS26 campaign marks a decisive turn toward industrial minimalism, utilizing the stark, expansive geometry of an empty highway as the primary backdrop for its latest collection. Under the vision of creative director Fabrice Paineau and designer Nicolas Di Felice, the project masterfully leans into an editorial aesthetic that prioritizes structural tension over traditional luxury settings. Photographer Sam Rock captures the collection through a unique, recurring lens, utilizing vehicle side-view mirrors to frame model Stella Hanan, effectively creating a layered, cinematic perspective that isolates the subject within her own moving environment. This deliberate choice creates a sense of detachment, where the sharp, clean lines of the apparel—ranging from vibrant orange high-neck bodysuits to structured dark jackets—contrast beautifully against the muted, rhythmic concrete and asphalt of the overpass. The execution relies heavily on natural light to define the silhouettes, while hair stylist Joseph Pujalte and makeup artist Celine Martin ensure a sleek, pulled-back aesthetic that complements the brand’s signature logo-driven minimalism. By blending lifestyle portraiture with a high-fashion sensibility, the campaign achieves a cool, detached composure. This project serves as a compelling study in commercial art, proving that even within a vast, industrial landscape, the focus remains firmly fixed on the precise architectural details that define the current iteration of the house.
Project Courrèges · Valentine's Day 2025 Campaign
The Courrèges Valentine's Day 2025 campaign masterfully dismantles the traditional tropes of romance, opting instead for a conceptual exploration of intimacy through the lens of high-end luxury fashion. Under the sharp creative direction of Nicolas Di Felice, the project channels a raw, tactile energy that prioritizes the intersection of human connection and garment construction. By forcing two subjects into single pieces of clothing—ranging from oversized, deep-hued knitwear to sleek, patent leather outerwear—the imagery transcends standard lifestyle portraiture to become an exercise in editorial minimalism. Photographer Stef Mitchell utilizes high-key lighting and a clinical, stark studio backdrop to ensure that every fold of ribbed fabric and every crinkle of reflective material is rendered with visceral clarity. The collaborative efforts of stylist Marie Chaix are evident in the deliberate, sculptural way these garments drape across multiple bodies, transforming individual apparel into a shared, boundary-less vessel. The result is a series of commercial images that lean into a contemporary aesthetic, replacing the clichéd symbols of the holiday with a focus on unity and textural tension. Through the strategic use of studio strobe, the campaign achieves a polished, even illumination that allows the vibrancy of the pieces to anchor the composition, proving that modern luxury is often found in the most stripped-back, intentional gestures of closeness.
Project Courrèges · Courrèges Pre-Fall 2025 Campaign
The Courrèges Pre-Fall 2025 campaign, designed by Nicolas Di Felice, centres on a series of editorial images captured by photographer Sam Rock. Featuring model Mica Argañaraz, the imagery explores a raw, industrial aesthetic set against stacks of audio speaker cabinets in an open-air environment. Employing a desaturated color palette with cool blue undertones, the production leans into low-key, chiaroscuro lighting and natural daylight to emphasize form and architectural geometry. Joseph Pujalte provided hair styling, while Anthony Preel handled makeup, contributing to the campaign's cohesive, gritty visual language.
Project Courrèges · Courrèges S/S 25 Campaign
The Courrèges Spring/Summer 2025 campaign centres on a clean, minimalist aesthetic, spotlighting the season's ready-to-wear collection against stark white studio backdrops. Captured by photographer Mark Borthwick, the series emphasizes sharp silhouettes, asymmetric cuts, and structured garments through consistent, bright lighting and refined art direction. Under the direction of designer Nicolas Di Felice, the campaign leans into a sleek, commercial editorial style. Fashion editor and stylist Marie Chaix complements the collection’s focus on modern lines with pared-back styling, supported by set design from Rémy Brière. The campaign features models Angelina Kendall, Ibra Niakate, Jeanne Cadieu, Leon Dame, and Sara Caballero, with beauty looks executed by hair stylist Joseph Pujalte and makeup artist Anthony Preel.
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