Courrèges
Courrèges' architectural minimalism and futuristic luxury campaigns across fashion and beauty
Featured Courrèges projects
This week's top Courrèges projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Courrèges · SUMMER ESSENTIALS
Courrèges masterfully captures the essence of refined summer escapism in its Summer Essentials campaign, a project that leans into the intersection of high-fashion editorial polish and minimalist architectural design. Photographed by Sam Rock, the series constructs a pristine visual narrative where the stark, geometric white forms of the brand’s signature aesthetic collide with the organic, fluid movement of deep blue water. With casting direction by Julia Lange and featuring the striking presence of model Anasofia Negrutsa, the campaign finds its rhythm through a series of high-contrast compositions. Each frame utilizes natural light to emphasize the crisp, matte textures of the swimwear and accessories against the shimmering, restless surface of the pool. The creative direction favors a sharp, editorial minimalism that eschews visual clutter, allowing the iconic Courrèges logo and sculptural silhouettes to command the focus. Techniques such as live-action splashes and deliberate studio strobe portraiture add a layered texture to the work, bridging the gap between a high-end commercial fashion statement and a clean, conceptual art piece. By juxtaposing the reflective sheen of wet-look hair and water-drenched skin against these heavy, stark white platforms, the project achieves a sophisticated balance of tension and tranquility, perfectly embodying a modern vision of luxury fashion that feels both timeless and aggressively current.
Project Courrèges · Courrèges SS26 campaign
The Courrèges SS26 campaign marks a decisive turn toward industrial minimalism, utilizing the stark, expansive geometry of an empty highway as the primary backdrop for its latest collection. Under the vision of creative director Fabrice Paineau and designer Nicolas Di Felice, the project masterfully leans into an editorial aesthetic that prioritizes structural tension over traditional luxury settings. Photographer Sam Rock captures the collection through a unique, recurring lens, utilizing vehicle side-view mirrors to frame model Stella Hanan, effectively creating a layered, cinematic perspective that isolates the subject within her own moving environment. This deliberate choice creates a sense of detachment, where the sharp, clean lines of the apparel—ranging from vibrant orange high-neck bodysuits to structured dark jackets—contrast beautifully against the muted, rhythmic concrete and asphalt of the overpass. The execution relies heavily on natural light to define the silhouettes, while hair stylist Joseph Pujalte and makeup artist Celine Martin ensure a sleek, pulled-back aesthetic that complements the brand’s signature logo-driven minimalism. By blending lifestyle portraiture with a high-fashion sensibility, the campaign achieves a cool, detached composure. This project serves as a compelling study in commercial art, proving that even within a vast, industrial landscape, the focus remains firmly fixed on the precise architectural details that define the current iteration of the house.
Project Courrèges · Valentine's Day 2025 Campaign
The Courrèges Valentine's Day 2025 campaign masterfully dismantles the traditional tropes of romance, opting instead for a conceptual exploration of intimacy through the lens of high-end luxury fashion. Under the sharp creative direction of Nicolas Di Felice, the project channels a raw, tactile energy that prioritizes the intersection of human connection and garment construction. By forcing two subjects into single pieces of clothing—ranging from oversized, deep-hued knitwear to sleek, patent leather outerwear—the imagery transcends standard lifestyle portraiture to become an exercise in editorial minimalism. Photographer Stef Mitchell utilizes high-key lighting and a clinical, stark studio backdrop to ensure that every fold of ribbed fabric and every crinkle of reflective material is rendered with visceral clarity. The collaborative efforts of stylist Marie Chaix are evident in the deliberate, sculptural way these garments drape across multiple bodies, transforming individual apparel into a shared, boundary-less vessel. The result is a series of commercial images that lean into a contemporary aesthetic, replacing the clichéd symbols of the holiday with a focus on unity and textural tension. Through the strategic use of studio strobe, the campaign achieves a polished, even illumination that allows the vibrancy of the pieces to anchor the composition, proving that modern luxury is often found in the most stripped-back, intentional gestures of closeness.
Project Courrèges · Courrèges Pre-Fall 2025 Campaign
The Courrèges Pre-Fall 2025 campaign, designed by Nicolas Di Felice, centres on a series of editorial images captured by photographer Sam Rock. Featuring model Mica Argañaraz, the imagery explores a raw, industrial aesthetic set against stacks of audio speaker cabinets in an open-air environment. Employing a desaturated color palette with cool blue undertones, the production leans into low-key, chiaroscuro lighting and natural daylight to emphasize form and architectural geometry. Joseph Pujalte provided hair styling, while Anthony Preel handled makeup, contributing to the campaign's cohesive, gritty visual language.
Project Courrèges · Courrèges S/S 25 Campaign
The Courrèges Spring/Summer 2025 campaign centres on a clean, minimalist aesthetic, spotlighting the season's ready-to-wear collection against stark white studio backdrops. Captured by photographer Mark Borthwick, the series emphasizes sharp silhouettes, asymmetric cuts, and structured garments through consistent, bright lighting and refined art direction. Under the direction of designer Nicolas Di Felice, the campaign leans into a sleek, commercial editorial style. Fashion editor and stylist Marie Chaix complements the collection’s focus on modern lines with pared-back styling, supported by set design from Rémy Brière. The campaign features models Angelina Kendall, Ibra Niakate, Jeanne Cadieu, Leon Dame, and Sara Caballero, with beauty looks executed by hair stylist Joseph Pujalte and makeup artist Anthony Preel.
Project Courrèges · "Beachwear Digital" 2026 Fashion Ad Campaign
The Beachwear Digital 2026 campaign for Courrèges stands as a masterclass in editorial minimalism, seamlessly blending architectural precision with the fluid, organic beauty of the sea. Under the visionary guidance of creative director Nicolas Di Felice, the project transforms swimwear into high-fashion art. Photographed by Sam Rock, the campaign utilizes a striking high-key lighting approach that accentuates the stark contrast between oversized, white geometric logo sculptures and the deep, rippling blues of the water. Model Anasofia Negrutsa commands the frame with a poised, deliberate energy, her aesthetic elevated by Joseph Pujalte’s signature wet-look hairstyling and Céline Martin’s clean, precise makeup. The campaign employs a mix of live-action technique and drone aerial perspectives to create a sense of scale and symmetry, positioning the Courrèges brand within a modern, sculptural landscape. Set designer Rémy Briere creates an immersive, tactile environment where the platforms appear to float, casting sharp shadows that emphasize the collection’s crisp, graphic silhouettes. By layering these elements, the campaign moves beyond traditional fashion advertising, leaning into a conceptual, high-fashion aesthetic that feels both futuristic and timeless. This visual narrative effectively captures the tension between rigid, matte structural forms and the unpredictable movement of nature, defining the next evolution of luxury beachwear through a sophisticated, lens-focused editorial style.
Project Courrèges · 'Togetherness' 2026 Ad Campaign
The Courrèges 'Togetherness' 2026 ad campaign centers on human connection, captured through a series of minimalist portraits and product studies. Photographed by Sam Rock with creative direction from Nicolas Di Felice, the series employs a clean studio aesthetic to emphasize the brand's sharp tailoring and sculptural silhouettes. The imagery channels an editorial tone, utilizing a consistent white seamless backdrop to focus attention on contrasting textures, from houndstooth patterns to structured leather. The campaign incorporates set design by Mayckel Hanania, hair styling by Joseph Pujalte, and makeup by Anthony Preel, with casting handled by Piergiorgio Del Moro and Helena Balladino. Each frame serves as an exploration of form, highlighting the deliberate lines of the collection.
Project Courrèges · Spring 2024 Ad Campaign
The Courrèges Spring 2024 ad campaign represents a masterclass in editorial minimalism, stripping away traditional background clutter to place the collection’s structural integrity at center stage. Under the creative direction of Nicolas Di Felice, the project channels a surreal, collage-like aesthetic that challenges conventional fashion portraiture. Renowned photographer David Sims executes this vision through sharp, high-contrast compositions, utilizing studio strobe techniques to isolate models against stark, expansive white canvases. This negative space becomes a structural tool, allowing the viewer to engage with the garment’s silhouettes—defined by circular cutouts and rich, light-catching textures—alongside the dynamic, windswept presence of models such as Anok Yai and Loli Bahia. The campaign feels calculated yet ethereal, leaning into a graphic, layered narrative where body and accessory are fragmented and reassembled in mid-air. With sophisticated styling by Marie Chaix and meticulous grooming by Duffy and Lucia Pieroni, the imagery bridges the gap between raw commercial utility and high-fashion art. By playing with scale and surreal, floating perspectives, the work elevates standard product presentation into a compelling visual language. This project captures the essence of a modern luxury fashion house, proving that when the noise is removed, the intersection of fluid movement and sharp, monochromatic design creates a powerful and enduring impact on the contemporary fashion landscape.
Project Courrèges · 'Holy Bag' Spring 2024 Ad Campaign
The Courrèges Holy Bag Spring 2024 ad campaign serves as a masterclass in modern luxury brand identity, stripping away the superfluous to highlight the geometric precision of the label’s latest accessory. Under the creative direction of Nicolas Di Felice, the project navigates the intersection of commercial utility and editorial rigor. Photographer Drew Vickers employs a technical studio strobe approach to capture the collection, utilizing extreme worm’s-eye and low-angle perspectives to transform the Holy Bag’s signature hobo-style silhouette into a sculptural focal point. By placing models Camille Chifflot, Ying Ouyang, Megan Megambe, and Axel Gay within a dynamic, circular composition against a stark, neutral backdrop, the imagery emphasizes a high-contrast aesthetic that feels both futuristic and distinctly minimalist. The styling by Marie Chaix prioritizes monochromatic, sharp silhouettes that act as a frame for the leather goods, allowing the matte textures and subtle metallic hardware—specifically the brand’s hallmark circular buckle—to take center stage. With art direction from Bruce Usher, the campaign avoids the clutter of lifestyle staging, opting instead for a graphic, intentional clarity that defines contemporary fashion photography. Every frame, from the disciplined packshot to the rhythmic, multi-subject compositions, reinforces the house’s commitment to architectural shapes, ensuring the Holy Bag remains the indisputable protagonist of this highly polished, accessory-driven narrative.
Project Courrèges · Fall 2024 Ad Campaign
The Courrèges Fall 2024 ad campaign serves as a masterclass in architectural minimalism, stripping away the superfluous to place the focus squarely on silhouette and geometry. Under the creative direction of Nicolas Di Felice, the campaign leans into a high-concept visual language that prioritizes negative space and bold color blocking. Photographed by Mark Borthwick, the series utilizes rigorous studio strobe lighting to flatten the subjects against stark white backdrops, effectively transforming models like Mona Tougaard, Loli Bahia, and FeiFei Sun into integral components of a larger, graphic composition. The imagery is defined by a reliance on large-scale geometric forms, with models perched precariously upon or reclining against rigid rectangular blocks, creating a deliberate tension between the fluidity of the human form and the severity of the industrial set design executed by Remy Briere. With styling by Marie Chaix and beauty direction by Joseph Pujalte and Karin Westerlund, the collection’s monochromatic palettes in red, white, beige, and black are rendered with clinical precision. By embracing editorial minimalism and cinematic framing, this project reinforces the house's contemporary identity, proving that high-fashion storytelling does not always require grand environments. Instead, the power lies in the masterful balance of clean lines, high-key lighting, and the structural integrity of the garments themselves, resulting in a cohesive, visually arresting portrait of luxury.
Project Courrèges · Spring 2025 Ad Campaign
The Spring 2025 campaign for Courrèges stands as a masterclass in editorial minimalism, stripping away the superfluous to place the brand's sharp, architectural silhouette at the center of the frame. Under the creative direction of Nicolas Di Felice, the project channels a sophisticated and avant-garde energy that feels distinctly modern, relying on the interplay of stark monochrome garments against an expansive, high-key white backdrop. Captured through the lens of photographer Mark Borthwick, the campaign utilizes a studio strobe technique that emphasizes clean, surgical lines and structured tailoring, from geometric chest cutouts to precise leather overcoats. The use of negative space is a deliberate compositional choice, isolating the models—including Angelina Kendall, Ibra Niakate, Jeanne Cadieu, Leon Dame, and Sara Caballero—to amplify the surreal, fragmented nature of the portraits. This is further elevated by the styling of Marie Chaix, whose focus on a tight, monochromatic palette ensures that the focus remains entirely on the garment's construction. By blending the precision of commercial studio work with an artistic editorial sensibility, the campaign asserts a polished, high-fashion identity that feels both timeless and forward-looking. Through this restrained aesthetic, Courrèges successfully reaffirms its position within luxury fashion, proving that when the visual noise is dialed down, the strength of the design language speaks with undeniable clarity and impact.
Project Courrèges · Fall 2025 Ad Campaign
Courrèges leans into the intersection of high fashion and abstract art for its Fall 2025 ad campaign, masterfully executed under the visionary creative direction of Nicolas Di Felice. This luxury fashion project trades traditional seasonal silhouettes for a conceptual narrative rooted in graphic simplicity and celebratory spontaneity. By collaborating with artist Dan Colen, the brand strips away the noise to prioritize negative space and rigorous minimalism. The campaign is defined by its stark white backdrop, which serves as a canvas for scattered, multicolored confetti and a singular, meandering teal paper ribbon that cuts through the frame with deliberate grace. Every asset in this campaign, from the open-book spreads to the high-key commercial layouts, reinforces a brand identity that values visual restraint as much as it does bold expression. The execution utilizes clean typography and precise, bright lighting to elevate these ephemeral materials into a fine art context. This approach speaks to the modern luxury consumer who finds value in airy, intellectual design language rather than overstuffed visual clutter. By highlighting the play between structural graphic elements and chaotic, joyful fragments, the campaign succeeds as a masterclass in editorial minimalism. It proves that the essence of a season can be captured just as effectively through abstract, textural storytelling as it can through classic portraiture or garment-focused imagery, firmly establishing a fresh, artistic trajectory for the fashion house.
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