Courrèges

May 2026

The Beachwear Digital 2026 campaign for Courrèges stands as a masterclass in editorial minimalism, seamlessly blending architectural precision with the fluid, organic beauty of the sea. Under the visionary guidance of creative director Nicolas Di Felice, the project transforms swimwear into high-fashion art. Photographed by Sam Rock, the campaign utilizes a striking high-key lighting approach that accentuates the stark contrast between oversized, white geometric logo sculptures and the deep, rippling blues of the water. Model Anasofia Negrutsa commands the frame with a poised, deliberate energy, her aesthetic elevated by Joseph Pujalte’s signature wet-look hairstyling and Céline Martin’s clean, precise makeup. The campaign employs a mix of live-action technique and drone aerial perspectives to create a sense of scale and symmetry, positioning the Courrèges brand within a modern, sculptural landscape. Set designer Rémy Briere creates an immersive, tactile environment where the platforms appear to float, casting sharp shadows that emphasize the collection’s crisp, graphic silhouettes. By layering these elements, the campaign moves beyond traditional fashion advertising, leaning into a conceptual, high-fashion aesthetic that feels both futuristic and timeless. This visual narrative effectively captures the tension between rigid, matte structural forms and the unpredictable movement of nature, defining the next evolution of luxury beachwear through a sophisticated, lens-focused editorial style.

Commercial, Editorial

Natural light

Swimwear, Fashion