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·Fall 2024 Ad Campaign

Two black men modeling for Courreges Fall 2024 ad campaign, one seated atop a large dark rectangle against a white background

Model lying on edge of large white block holding handbag in Courreges Fall 2024 campaign

Model wearing a black leather jacket against a stark white backdrop with a large dark square panel and a smaller inset figure

Model wearing a red dress seated against a clean white background with a large red square graphic element.

Model in red attire seated on the edge of a red monolithic block against a minimalist white background

Model seated on the edge of a dark geometric block against a white studio background for Courreges Fall 2024 ad campaign.

Model in white dress reclining against a minimalist white studio background for Courreges Fall 2024 ad campaign

Model carrying a large black handbag wearing grey denim outfit against a white background with a dark geometric block

Model sitting on the edge of a large dark block against a white background for Courrèges Fall 2024 campaign

Model wrapped in a light beige coat seated on white background with a second model lying atop a large rectangular block

Model lying on the edge of a minimal block against a white background for the Courrèges Fall 2024 campaign

Model standing against a massive dark rectangular panel in a minimal white studio setting for Courreges Fall 2024 ad campaign

Courrèges Fall 2024 Ad Campaign 2024

About

The Courrèges Fall 2024 ad campaign serves as a masterclass in architectural minimalism, stripping away the superfluous to place the focus squarely on silhouette and geometry. Under the creative direction of Nicolas Di Felice, the campaign leans into a high-concept visual language that prioritizes negative space and bold color blocking. Photographed by Mark Borthwick, the series utilizes rigorous studio strobe lighting to flatten the subjects against stark white backdrops, effectively transforming models like Mona Tougaard, Loli Bahia, and FeiFei Sun into integral components of a larger, graphic composition. The imagery is defined by a reliance on large-scale geometric forms, with models perched precariously upon or reclining against rigid rectangular blocks, creating a deliberate tension between the fluidity of the human form and the severity of the industrial set design executed by Remy Briere. With styling by Marie Chaix and beauty direction by Joseph Pujalte and Karin Westerlund, the collection’s monochromatic palettes in red, white, beige, and black are rendered with clinical precision. By embracing editorial minimalism and cinematic framing, this project reinforces the house's contemporary identity, proving that high-fashion storytelling does not always require grand environments. Instead, the power lies in the masterful balance of clean lines, high-key lighting, and the structural integrity of the garments themselves, resulting in a cohesive, visually arresting portrait of luxury.