Courrèges

Apr 2026

The Courrèges SS26 campaign marks a decisive turn toward industrial minimalism, utilizing the stark, expansive geometry of an empty highway as the primary backdrop for its latest collection. Under the vision of creative director Fabrice Paineau and designer Nicolas Di Felice, the project masterfully leans into an editorial aesthetic that prioritizes structural tension over traditional luxury settings. Photographer Sam Rock captures the collection through a unique, recurring lens, utilizing vehicle side-view mirrors to frame model Stella Hanan, effectively creating a layered, cinematic perspective that isolates the subject within her own moving environment. This deliberate choice creates a sense of detachment, where the sharp, clean lines of the apparel—ranging from vibrant orange high-neck bodysuits to structured dark jackets—contrast beautifully against the muted, rhythmic concrete and asphalt of the overpass. The execution relies heavily on natural light to define the silhouettes, while hair stylist Joseph Pujalte and makeup artist Celine Martin ensure a sleek, pulled-back aesthetic that complements the brand’s signature logo-driven minimalism. By blending lifestyle portraiture with a high-fashion sensibility, the campaign achieves a cool, detached composure. This project serves as a compelling study in commercial art, proving that even within a vast, industrial landscape, the focus remains firmly fixed on the precise architectural details that define the current iteration of the house.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion