Courrèges

Feb 2025

The Courrèges Valentine's Day 2025 campaign masterfully dismantles the traditional tropes of romance, opting instead for a conceptual exploration of intimacy through the lens of high-end luxury fashion. Under the sharp creative direction of Nicolas Di Felice, the project channels a raw, tactile energy that prioritizes the intersection of human connection and garment construction. By forcing two subjects into single pieces of clothing—ranging from oversized, deep-hued knitwear to sleek, patent leather outerwear—the imagery transcends standard lifestyle portraiture to become an exercise in editorial minimalism. Photographer Stef Mitchell utilizes high-key lighting and a clinical, stark studio backdrop to ensure that every fold of ribbed fabric and every crinkle of reflective material is rendered with visceral clarity. The collaborative efforts of stylist Marie Chaix are evident in the deliberate, sculptural way these garments drape across multiple bodies, transforming individual apparel into a shared, boundary-less vessel. The result is a series of commercial images that lean into a contemporary aesthetic, replacing the clichéd symbols of the holiday with a focus on unity and textural tension. Through the strategic use of studio strobe, the campaign achieves a polished, even illumination that allows the vibrancy of the pieces to anchor the composition, proving that modern luxury is often found in the most stripped-back, intentional gestures of closeness.

Editorial, Lifestyle, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion