Country Road

Jul 2025

Country Road's Father's Day 2025 campaign leans into a nostalgic, outdoor-focused aesthetic that channels the brand's heritage. The imagery captures a series of lifestyle and commercial portraits that emphasize tactile materials, earthy tones, and a coastal-meets-rugged narrative. Shot by photographer Simon Lekias, the campaign alternates between clean studio portraits utilizing hard light to define silhouettes and expansive golden-hour locations that ground the seasonal collection in a cinematic, natural environment. Creative direction by Rupert Carr-gregg maintains a minimalist, structured visual identity across the project. The execution relies on natural light and warm, high-contrast compositions, often incorporating heritage-inspired details and lifestyle motifs like vintage bicycles and off-road vehicles. Grooming and styling, managed by Linda Jefferyes and Joel Forman, lean into an effortless, relaxed look that complements the campaign’s emphasis on enduring quality and the Australian landscape.

Vertical, Commercial, Warm

Natural light

High Street Fashion

Father's Day Retail

Advertising Campaign