Country Road: Father's Day 2025 Campaign

Jul 2025

Country Road presents its Father's Day 2025 campaign, a series of lifestyle and commercial portraits that celebrate outdoor heritage and effortless tailoring. Photographed by Simon Lekias with creative direction by Rupert Carr-gregg, the project draws on a warm, earthy palette that bridges coastal landscapes and arid terrain, anchored by a focus on high-street fashion staples. The execution relies on a blend of crisp, hard light in controlled studio settings and soft, golden-hour natural light for location shots. The imagery emphasises a tactile, minimalist aesthetic, featuring relaxed denim, structured knitwear, and classic shirting. With production support from hair stylist Joel Forman and make-up artist Linda Jefferyes, the campaign utilizes a clean, direct approach that keeps the focus on the collection's texture and versatile design language.

Vertical, Commercial, Warm

Natural light

Father's Day Retail

Advertising Campaign