Country Road
50 Years Campaign
Apr 2024
Country Road marks its 50th anniversary with a campaign that celebrates the brand’s heritage through a series of wide-reaching portraits. Photographed by Simon Lekias with creative direction by Rupert Carr-Gregg, the imagery moves through an expansive, arid desert landscape to ground the collection in a raw, natural aesthetic. The series leans into a documentary-style approach, utilising golden hour light and analogue film techniques to create a warm, textured look. The creative direction frames the subjects against vast horizons and weathered, industrial backgrounds, reflecting a relaxed fashion narrative that prioritises clean composition and earthy tones. Supporting the production, the project features hair styling by Alan White and makeup by Linda Jefferyes.
Horizontal, Warm
Natural light
High Street Fashion
Desert
Advertising Campaign
