Country Road

Aug 2024

Country Road presents its August 2024 editorial collection, a series that explores minimalist fashion through a monochromatic lens. The project captures the season's aesthetic across varied settings, moving from controlled, high-contrast studio portraiture to expansive, open-air beach scenes. Photographer Hector Clark anchors the project, employing dramatic low-key chiaroscuro lighting in studio environments to accentuate textile details. The outdoor imagery leans into natural light, utilizing overcast conditions and bright, sandy horizons to frame the collection against atmospheric backdrops. The work is characterized by clean, editorial compositions that prioritize structural contrast and sharp tonal boundaries.

Editorial, Vertical, Monochrome

Natural light

High Street Fashion

Advertising Campaign