Country Road: Country Road- August 2024
Brand
Date
Aug 2024
Description
Country Road presents its August 2024 fashion campaign, captured by photographer Hector Clark. The series moves between controlled studio portraiture and expansive outdoor environments, showcasing a range of editorial compositions and textile textures. The project utilizes monochrome grading across its portrait and beach-side assets, leaning into clean, high-contrast imagery. Moody, desaturated tones define the outdoor fashion portraits, while the series as a whole relies on natural light and a stripped-back aesthetic to maintain visual cohesion.
Style
Editorial, Vertical, Monochrome
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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